So you are a beauty lover who has a fabulous makeup collection filled with so many different eye shadow colors, foundations in multiple shades and a lipstick for every occasion. Or you’ve got just the essentials that does its job and you make it stretch because you hate buying more product. Whichever category you fall in, we often forget or don’t know that all these makeup items have an expiration date.
Cosmetic companies have gotten better at printing the expiration date directly on the packaging or inside the cap, but if not, here is a quick overview and rundown of the life expectancy of these beauties.
Mascara: 2-3 months.
Liquid foundation/concealer: 6-12 months
Lip stick: 2 years
Lip-gloss: 1 year
Eye shadows: 2 years
Powder products: 2 years
Eyeliner: 6-12 months
Makeup Brushes: Years, with consistent cleaning
Now, I challenge you to look through your makeup collection find the expiration date or think about when you bought it. Chances are you will find at least one or a few items that are long past these guidelines of their due date. Sometimes we think that oh well I spent an obscene amount of money on this foundation, so I am using it sparingly making it last the longest possible. Well that spread has gone over one year, and your sitting there wondering why it smells funny, looks funny and isn’t working as you remembered it to. If you decide to splurge on a makeup items that you are totally in love with…USE IT! Don’t let it go to waste and hit its expiration date. It’s in its most beautiful state to be used not just put on a makeup vanity. When that expiration date has hit, it’s time to say goodbye.
I usually like to do a makeup purge every 6 months. This gives me the time to asses what I need or don’t need to replenish. It also gives me the time to rotate different products and be season appropriate. A typical rule of thumb I go by is if I have it, use it, if you don’t use it, lose it!